How do I create good memes?

Just like any other social media marketing strategy, the first step to creating good memes is to understand your audience. So, for example, if your brand is targeting millennials or Gen Z, you could create memes around things that they are interested in. That could be a trending TV show or Netflix series.

How to use memes for social media branding?

You could incorporate your brand’s slogan, name, mission, or simply a picture into the meme for social media branding purposes. Ruffles, for example, often weaves their brand name into memes that go viral on social media. This type of meme-jacking can help your brand become more memorable.

Why are memes so popular?

An average person spends an hour and a half every day on social media. And memes are the language in which people on social media communicate new ideas and attitudes. So, it’s not surprising that memes have become a cultural phenomenon.

What is meme-jacking and why is it so popular?

The practice of meme marketing led to the birth of a new term: meme-jacking. When marketers hijack popular memes or funny memes to market their products, it’s called meme-jacking. Meme-jacking is becoming increasingly popular because it’s an excellent way to share refreshing content that has the potential to go viral.